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Most B2B SaaS websites convert between 2–3% — even when traffic is qualified.

• 97% of visitors never convert
• Messaging is generic
• Multiple ICPs/ buyers, one static website
• Teams spend on traffic but ignore on-site conversion </aside>

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Our hypothesis : Conversion is low because message-to-ICP fit is low.

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Our solution : A software that will turn the website into a salespeople. It will identify the visitor to personalize the page according to its company and job title. Then in the case of the website didn’t convert, we’ll push to the CRM only high intent leads (based on activity on the website + ICP qualification).

How it would work :

Identify → Personalize → Push

What our clients would get : More revenue from the traffic they already pay for.

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Our Value Prop : Drast increases B2B website conversion by adapting messaging to each ICP in real time.

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A few exemples on H1s and H2s

For SalesOS, a CRM company. Everybody sees “The modern CRM for sales teams” but to be honest it doesn’t relay to anyone.

Different roles. Different pains. One generic website. Yet every visitor expects it to speak to their goals ⤵️

• For Sarah Chen, CEO of Acme Corp: Series A fintech, 45 employees, payment processing, $5M ARR
• For Mike Torres, Head of Sales of Agency Corp: Growth Agency, 25 employees, $2M ARR

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You’ll get :

→ If they don’t convert, you don’t lose them. Pushable to :hubspot: :clay: :slack_logo:

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• 🔴 Demo will be live in a couple of days. But for now …